“Halo: Reach,” the blockbuster prequel to the best-selling video game franchise and hailed as the No. 1 game series of all time,(1) will leave its mark on the entertainment landscape when it launches worldwide, starting Sept. 14, 2010, and in Japan on Sept. 15. Developed exclusively for Xbox 360 by acclaimed studio Bungie, “Halo: Reach” drops players back into the iconic universe they love so they can experience the birth of the “Halo” legend. During the past 10 years, the “Halo” franchise has inspired multiple New York Times best-selling novels, comic books, action figures, apparel and more, and it has sold more than 34 million games worldwide to date.

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SlimWare Utilities launched the FixCleaner 2.0, an all-in-one cleaning utility that repairs, updates and stabilizes personal computers. Key enhancements include new updating utilities that include patch support for one-stop software update control, faster and more accurate junk-file cleaning and performance gauges to let people better track the progress of their computer’s cleaning and scanning.

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Amazon.com announced that Kindle for Android will be available for free this summer. Kindle for Android enables customers to discover and read from over 540,000 books in the Kindle Store including New York Times Bestsellers and New Releases from $9.99. Like all Kindle apps, Kindle for Android will include Amazon’s Whispersync technology, which saves and synchronizes a customer’s bookmarks across their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and, soon, Android, so customers always have their reading material with them and never lose their place. Kindle is the most wished for, most gifted and #1 bestselling product on Amazon.com.

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Amazon App for iPad is now available on the App Store. Optimized for the iPad, the app lets users search and discover products offered by Amazon and thousands of other retailers and includes popular features customers have come to know and trust including bestsellers, daily deals, robust product information, recommendations and customer reviews.

“Following the launch of the Amazon App for iPhone and iPod touch, we’ve used our customers’ feedback to help us build a fun and intuitive shopping destination on the iPad,” said Sam Hall, director of Amazon Mobile. “This application offers customers a unique, interactive experience that takes full advantage of the visual and tactile nature of the iPad.”

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KIDZ BOP Dance Party! The Video Game for Wii is under development by Art Co. Ltd, and is scheduled to be available at retail stores nationwide on September 21. In KIDZ BOP Dance Party! The Video Game, players will dance to 24 contemporary hits ‘sung by kids for kids’ such as “Paparazzi” and “Get the Party Started” with a few timeless hits including “Thriller,” appealing to family members of all ages. Players can customize their own in-game character and mix and match outfits and accessories for a truly unique look. Five different gameplay modes: Free Play, Challenge, Dance Off, Shop and Dress-Up, will extend the dance party for hours. Players can dance solo, team-up with a friend to dance together in 2 Player Challenge mode, or go head-to-head in Dance Off mode to compete for top score. Kids are encouraged to succeed with no penalty for errors or missteps as they receive helpful dance tips and tricks from KIDZ BOP Kids, Dana and Valerie, to pull off sensational dance moves to become the next KIDZ BOP star!

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AdMall announced the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters. The app also features news, trends and forecasts for advertising, digital media, broadcast and cable TV, radio, newspaper, and outdoor media. The Media Sales Mobile app is now available for iPhone, iPod touch and iPad free through the Apple iTunes store and coming soon for Motorola’s Droid and other smartphones running the Google Android system in the Finance section of the Android Market.

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Adobe Systems announced Adobe® eLearning Suite 2 which is now natively compatible with Mac OS in addition to Windows, enables eLearning professionals, educators and trainers to turn creative ideas into dynamic eLearning materials that engage learners with multimedia and interactivity. eLearning Suite 2 — anchored by the new Adobe Captivate® 5 — includes Adobe Flash® Professional CS5, Adobe Dreamweaver® CS5, Adobe Photoshop® CS5 Extended, Adobe Acrobat® 9 Pro, Adobe Presenter 7 and Adobe Soundbooth® CS5.

Adobe eLearning Suite 2 and Adobe Captivate 5 are expected to be available via Adobe Authorized Resellers and the Adobe Store at www.adobe.com/store in June. Customers can pre-order Adobe eLearning Suite 2 and Captivate 5 today. Estimated street price for the suite is US$1799; upgrade pricing starts at US$599. Estimated street price for Adobe Captivate 5 is US$799; upgrade pricing starts at US$299. Educational pricing is available for both products.

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Blizzard Entertainment announced that its highly anticipated real-time strategy game, StarCraft® II: Wings of Liberty™, will arrive in stores throughout the United States, Canada, Europe, South Korea, Australia, New Zealand, Russia, Mexico, Singapore, Indonesia, Malaysia, Thailand, the Philippines, and the regions of Taiwan, Hong Kong, and Macau starting on July 27, 2010. Players will also be able to purchase StarCraft II: Wings of Liberty directly from Blizzard Entertainment shortly after the retail launch.

“We’ve been looking forward to revisiting the StarCraft universe for many years, and we’re excited that the time for that is almost here,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “Thanks to our beta testers, we’re making great progress on the final stages of development, and we’ll be ready to welcome players all over the world to StarCraft II and the new Battle.net® in just a few months.”

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