Magento Inc. unveiled Magento mobile, a new product that addresses the growing need for merchants to reach consumers through mobile devices. Magento mobile integrates with PayPal’s mobile payments library for iPhone, iPad and Android, delivering a seamless mobile payments experience.

Unlike other mobile-commerce solutions which simply re-theme a merchant’s website for mobile browsers (mobile Web), Magento’s product transforms a retailer’s product catalog into a fully-functional, branded, native application which merchants can use to interact and transact with their most valuable customers in a way unlike any other channel.

“Mobile is the next frontier for commerce,” said Roy Rubin, Magento’s CEO. “We expect our new m-commerce product to bring the same level of scale and innovation to mobile as our e-commerce platform did for the Web.”